TikTok Shop this month published a detailed campaign guide for its 2026 Deals for You Days (DFYD) event, scheduled to run June 17 through July 2, 2026. The document introduces a two-tier scoring framework that evaluates creator eligibility continuously throughout the campaign - not just at entry - and grants the platform authority to remove participants whose metrics fall below defined numerical thresholds at any point.

The guide, dated June 4, 2026 and hosted within TikTok Shop's US Academy, covers two categories of creators: Affiliate Creators and Merchant-Type Creators. Both face a minimum Creator Health Rating (CHR) threshold, but Affiliate Creators carry an additional hurdle - a live Promotion Performance Score (PPS) that updates daily and can trigger warnings or removal during the campaign period itself.

What DFYD is and why it matters

Deals For You Days is positioned by TikTok as a high-visibility shopping event on TikTok Shop, designed to connect creators with a larger audience while promoting what the guide describes as high-quality shopping experiences. Creators who participate can increase visibility, drive sales, and earn more commission during the campaign window.

The event sits squarely inside TikTok Shop's broader commerce push. According to EMARKETER, TikTok Shop reached $15.82 billion in US e-commerce sales in 2025, growing 108% year over year. Its US social commerce share stood at 18.2% in 2025, with forecasts placing it at 24.1% by 2027. TikTok Shop's German expansion data published in March 2026 illustrated a parallel pattern - seller revenues nearly doubled in six months in that market, with more than 25,000 active sellers reaching over 27 million monthly users. Understanding who gets access to a major campaign, and on what terms, therefore has real financial stakes for creators building income on the platform.

The two-score eligibility model

The 2026 DFYD framework introduces two distinct measurements that govern campaign participation.

Creator Health Rating (CHR) applies to both creator types. According to the campaign guide, removal may occur for any creator - Affiliate or Merchant-Type - if their CHR falls to 150 or below. The guide does not define the scoring methodology for CHR beyond this threshold, but the same figure - CHR above 150 - also appears as an eligibility gate in other TikTok Shop features. TikTok Shop's Countdown Bidding feature, for instance, requires creators to maintain a CHR above 150 as a condition of access.

Promotion Performance Score (PPS) applies exclusively to Affiliate Creators and introduces a more granular, continuous evaluation layer. According to the guide, PPS is a dynamic score ranging from 0 (lowest) to 5 (highest) that is updated daily. It evaluates a creator's ability to select high-quality products and create high-quality content, reflecting the overall quality of their promotions.

The removal threshold for PPS is 3.0. A warning notification is triggered when a creator's PPS sits between 3.0 and 3.5 - described as an early reminder that the score is approaching the minimum eligibility threshold. If the score drops below 3.0, removal from the campaign may follow.

PPS calculation: two equal components

The guide breaks the PPS down into two components, each carrying equal weight.

The Product Selection Score accounts for 50% of the overall PPS. Creators improve it by promoting products with higher product scores and by generating orders from high-scoring products. The guide does not specify how individual product scores are calculated, but the implication is that the platform assigns quality ratings at the product level that feed back into a creator's standing.

The Content Score accounts for the remaining 50%. It reflects short-form video quality and consistency, livestream duration and frequency, and policy compliance. Notably, avoiding policy violations contributes positively to the Content Score, meaning a creator who keeps a clean compliance record is rewarded numerically, not just protected from penalty.

A NULL PPS is possible. According to the guide, this occurs when there is insufficient recent activity to generate a reliable score. To receive a PPS at all, an affiliate creator must meet at least one of three activity thresholds within the prior 30 days: five or more delivered orders, six or more videos posted, or three or more livestreams hosted. Creators who have recently crossed one of those thresholds may experience a processing delay before their PPS appears.

Real-time enforcement during the campaign

What distinguishes this framework from a simple entry check is its dynamic enforcement. The guide specifies that creator performance is monitored throughout the campaign - not just evaluated at registration. Removal can happen mid-campaign if eligibility metrics fall below required thresholds, and the guide states that removed creators will be notified of the reason.

Critically, removals based on CHR or PPS metrics are generally not eligible for appeal. The guide addresses this directly: in these cases, creators are encouraged to focus on improving their metrics to qualify for future campaign opportunities. For creators who depend on campaign participation for income, this structure means that score management is an ongoing operational task, not a one-time registration hurdle.

The IAB projected US creator ad spend at $43.9 billion in 2026, a figure TikTok cited at its TikTok World event in May 2026. The deployment of daily-updated scoring systems to govern access to high-traffic shopping events reflects a broader shift in how platforms are structuring the creator economy - moving from relationship-based arrangements toward algorithmically enforced performance contracts.

Product listing requirements and seller coordination

The guide also addresses the operational side of campaign preparation, with specific guidance for creators working alongside sellers on product listings.

Sellers should create new product listings, referred to as PIDs (Product IDs), and product variations at least two weeks before campaign launch. According to the guide, inventory can remain set to zero during this period - hiding the product while automated and manual compliance reviews are completed. The two-week window exists specifically to allow time for those reviews; products that miss this window risk not being approved before the campaign begins.

Creators are advised not to test new or surprise PIDs immediately before major LIVE events. The guide recommends testing several days before, using temporarily low inventory levels to avoid unintended product exposure during the testing process. Deactivating a product listing is identified as a distinct and potentially harmful action - different from simply reducing inventory. Deactivation may disrupt campaign registration, product analytics, product visibility, and LIVE linking functionality. The guide explicitly recommends using inventory controls instead.

Once a product has been registered in the campaign, its variations - colors, sizes, and similar attributes - cannot be changed during the campaign period. Any adjustments must happen before or after the active campaign window.

Content and product claim requirements

The guide sets out content constraints that apply during the campaign. Creators are instructed to avoid content focused on political issues, political campaigns, or other highly sensitive topics. Crude, vulgar, graphic, sexually explicit, or otherwise disturbing content is prohibited, as is content primarily directed toward children. Examples given include footage from political rallies, videos focused on shocking real-world injuries, and explicit adult content.

Product claim rules are more specific. The guide prohibits medical claims - any claim that a product can diagnose, treat, cure, mitigate, or prevent a disease or medical condition. Weight-loss and weight-management claims are described as highly restricted on TikTok Shop. Absolute statements such as "100% effective" are off-limits unless substantiated. Creators are instructed to rely on information from official product detail pages rather than making independent claims about product performance, benefits, or features.

Intellectual property compliance runs through both the product and content layers. Products flagged with Suspected Infringement (SI) tags are not eligible for campaign participation. Unlicensed use of logos, trademarks, or copyrighted characters - in either the products promoted or the content created - constitutes a violation. Content that includes unlicensed audio may be removed and could result in a policy violation.

What this means for the marketing community

For marketers and brands working with TikTok creators, the DFYD 2026 framework makes explicit something that has been developing quietly: platform scoring systems are now a central variable in campaign planning. A creator who scores well on PPS is not just a better performer - it is a creator who will still be in the campaign next week. That distinction matters when brands are coordinating product launches, inventory decisions, and LIVE event schedules around specific creators.

TikTok and BSI's March 2026 creator suitability report noted that nearly two-thirds of marketers who advertise on social media express concerns about brand suitability in creator placements - a figure from DoubleVerify's 2025 Global Insights Report. The DFYD scoring structure adds a parallel concern for brands: a creator's eligibility status may change mid-campaign, and the platform's enforcement is largely non-negotiable.

The PPS architecture also matters for brands in a subtler way. Because the Product Selection Score rewards promotion of high-scoring products, creators operating under PPS pressure have an incentive to prioritize products with strong platform ratings. That dynamic could influence which products creators select from a brand's catalog during campaign periods - without any direct communication between brand and creator.

TikTok's creator suitability infrastructure has been expanding since at least April 2025, when DoubleVerify launched pre-bid video controls for TikTok, enabling advertisers to block ads from appearing alongside unsuitable content before delivery. The introduction of live campaign scoring for creators extends that infrastructure from the advertising layer into the commerce layer.

Strike-through pricing - where a seller offers a promotional price lower than the product's regular selling price - appears during the campaign only when an active discount exists. The guide confirms that products without active discounts do not display strike-through pricing, which has direct implications for how creators frame deals in their content.

Timeline

Earlier context

Summary

Who: TikTok Shop, publishing guidance for two categories of creators participating in its Deals for You Days campaign - Affiliate Creators and Merchant-Type Creators - along with sellers who coordinate product listings with those creators.

What: The 2026 Deals for You Days Creator Campaign Guide introduces a dual scoring framework using Creator Health Rating (CHR) and Promotion Performance Score (PPS) to determine and maintain campaign eligibility. PPS is a daily-updated score from 0 to 5, built equally from a Product Selection Score and a Content Score, with a minimum threshold of 3.0 for Affiliate Creators. Removal from the campaign is possible at any point, and CHR- or PPS-based removals are generally not eligible for appeal.

When: The guide was published on June 4, 2026. The DFYD campaign runs from June 17 to July 2, 2026.

Where: The guide is hosted on TikTok Shop's US Academy within its Policy Center. The campaign operates on TikTok Shop in the United States.

Why: As TikTok Shop scales toward a projected $23.41 billion in US e-commerce sales in 2026, it is tightening the governance layer around high-traffic commerce events to enforce content quality, product compliance, and intellectual property standards. The scoring framework reduces reliance on manual review by encoding eligibility and performance into continuously updated numerical metrics, making creator access to campaign infrastructure dependent on measurable, platform-defined output quality.