TikTok updates Promote Tool: enhanced features and desktop integration
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow. The primary change is a seamless integration with TikTok Ads Manager, bringing more advanced features and desktop accessibility to the user-friendly Promote interface.
What is TikTok Promote?
Promote is designed with small businesses in mind, providing a straightforward way to boost the visibility of organic TikTok videos, carousel posts, and LIVE streams. Marketers can use Promote to achieve various goals, including:
- Follower Growth: Reach a wider audience and attract new followers.
- Website Traffic: Drive users to your website or online store.
- Sales: Promote products and services through your TikTok Shop.
- Community Engagement: Amplify the content of creators and affiliates discussing your brand.
Key Updates to Promote
- Advanced Optimization Tools: Access sophisticated campaign creation, targeting, and bidding options previously only available in TikTok Ads Manager.
- Conversion Tracking: Monitor crucial metrics related to sales and leads for better campaign analysis and optimization.
- Desktop Management: Manage campaigns, billing, and reporting from a convenient desktop interface, complementing the existing mobile experience.
- Resource Integration: Utilize a shared budget between Promote and Ads Manager, easily allocate funds, and repurpose existing creatives.
How To Use Promote
You can find Promote within your TikTok profile:
- Access your Profile and tap the three lines.
- Select "Business Suite" and locate the Promote section.
- Additionally, the "..." icon on any video offers a Promote option.
To integrate Promote with TikTok Ads Manager, follow the prompts within the app or go to the Order Details page of a Promote campaign.
TikTok Promote
These enhancements to TikTok Promote offer marketers a valuable blend of accessibility and power. The mobile-first approach remains ideal for quick content boosts, while the Ads Manager integration provides granular control and advanced features for sophisticated campaigns.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers