The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video app in the world since 2018.
According to The Trade Desk, the video inventory from TikTok covers 11 Asia-Pacific markets (including Southeast Asia, India, Australia and Japan) and Russia. The Trade Desk says campaigns run on pseudonymous, which means advertisers do not directly identify people. Also, The Trade Desk says it is blocking non-human impressions before they are purchased.
Pepsico was the first client to access TikTok inventory via The Trade Desk, running a campaign for the Lays portfolio in Thailand, with the Mindshare as media agency.
“As our advertising solutions scale, we’re always looking to partner with industry leaders like The Trade Desk to bring quality and high-performing advertising options to brands in Asia Pacific, including India. The key objective of this is to enable more brands to tap into TikTok’s short-form mobile video as part of their omni-channel campaigns,” said Sam Singh, Vice President of Monetization, India, TikTok.
“We are delighted to launch this partnership with TikTok across Asia Pacific,” said Mitch Waters, Senior Vice President South Asia, The Trade Desk. “Everyone in this region understands the scope of TikTok’s reach, particularly with smartphone native users in India and Indonesia. Brands will be able to scale their campaigns to include short video, simply and safely.”