Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu.
Dataxu’s customers have now the ability to add online audio from broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals.
“We are proud to have dataxu integrated with a2x,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We look forward to fueling the success of their buyers with the flexibility and enhanced targetability that is made possible through our transparent programmatic marketplace, and to increasing their reach through the addition of our premium audio inventory on connected devices such as desktops, mobile, and smart speakers.”
“Triton Digital shares our passion for delivering state-of-the-art technology and services that maximize reach, minimize hassle, and generate meaningful revenue, which made our decision to integrate with them an easy one,” said Ziggy Zografakis, Director, Marketplace at dataxu.
According to o Triton Digital, the global audio marketplace, a2x, is the world’s first programmatic buying marketplace for digital audio.