IAB Europe this week launched its Transparency and Consent Framework (TCF) for public comment. According to IAB Europe, Transparency and Consent Framework helps digital advertising ecosystem to comply with obligations under the GDPR and ePrivacy Directive.
This is the first major new release and the only significant one planned for the year. Feedback can be provided from the 25th April to the 25th May (30 days public comment period).
Public comment specifications and documentation:
- IAB Europe Transparency & Consent Framework Transparency and Consent String with Global Vendor List Format
- IAB Europe Transparency & Consent Framework Consent Manager Provider JS API V2.0
- IAB Europe Transparency & Consent Framework Policies