Triton Digital expands Omny Studio with video podcasting support

Triton Digital announced on December 4, 2025, that its Omny Studio platform now includes comprehensive video podcasting capabilities. The update enables publishers to create, manage, distribute, and monetize both audio and video content within a single platform.

According to the announcement, the enhanced platform offers seamless video integration that allows publishers to upload, organize, and distribute video podcasts alongside audio content. The system maintains the RSS framework that defines podcasting's open distribution model, supporting compatible podcast players while enabling publishers to leverage existing analytics and monetization workflows.

"Podcasting has always been rooted in audio, and that is still the core of the medium," John Rosso, President and CEO of Triton Digital, said. "But video has become a really powerful way for people to discover new content and find shows they end up loving."

The platform's architecture preserves podcast distribution standards. Publishers can distribute video podcasts through RSS feeds to compatible players, maintaining the open nature of podcasting while expanding their reach across multiple consumption formats. The ecosystem-friendly functionality allows publishers to use audio ad insertion into video episodes through their existing tools.

Rachel Corbett, Network Director at NOVA PODCASTS, described the company's participation in the platform's development. "NOVA is excited to be partnering with Omny to trial this new technology and explore a video solution that complements the commercial models that keep our shows sustainable," Corbett said.

The video podcast market has experienced substantial growth throughout 2025. Audioboom reported record third quarter revenue of $20.4 million with 18% growth, driven by video expansion that now generates over 13% of the company's business. The platform ranked number one on Podscribe's video chart in the United States with 12 of the top 100 video podcasts.

Triton Digital operates in more than 80 countries, providing technology that enables broadcasters, podcasters, and online music services to build audiences and maximize revenue. The company powers the global online audio industry with Webcast Metrics, the leading streaming audio measurement service, and Podcast Metrics, one of the first IAB-certified podcast measurement services.

The announcement follows Triton Digital's expansion throughout 2025. The Washington Post partnered with Triton Digital in November to power its digital audio strategy, including podcast publishing, monetization, and measurement capabilities. Triton Digital partnered with ekoz.ai in March 2025 to introduce AI-powered voice cloning for programmatic podcast advertisements.

Video podcast consumption patterns demonstrate significant shifts in audience behavior. Research from Edison Researchindicates 70% of Generation Z listeners find podcasts through YouTube recommendations, while 84% of Generation Z monthly podcast listeners engage with video content. The measurement methodology change in 2025 began incorporating data from individuals whose sole podcast consumption occurred through video platforms.

The advertising implications extend beyond traditional audio monetization models. Analysis published in July 2025revealed consumers dedicate 31% of their media time to audio content, yet advertisers allocate only 9% of their budgets to audio platforms, creating a 22% gap between consumer engagement and advertiser investment.

Video content typically commands higher advertiser rates compared to audio-only formats. Data from June 2025 showed revenue per mille figures for video content at $40.74, representing premium pricing capabilities as video enables pre-roll ads, mid-roll placements, overlay advertisements, and product placement opportunities unavailable in audio-only formats.

The platform's monetization capabilities address evolving market demands. Programmatic podcast adoption has accelerated throughout 2025, with 25% of total U.S. digital audio spending transacted programmatically. SiriusXM reported podcast advertising revenue climbing nearly 50% year-over-year in the third quarter of 2025.

Competing platforms have invested substantially in video podcast infrastructure. Spotify and Netflix announced a distribution partnership in October 2025, expanding video podcast availability across streaming environments. Spotify's video podcast revenue increased 300% in January 2025 following the launch of its Partner Program.

The technical architecture supports future development of HLS delivery in publisher apps. This capability represents advancement in video podcast distribution and monetization within open ecosystems, distinguishing the platform's approach from closed distribution models that limit publisher flexibility.

Triton Digital's announcement positions the company to serve publishers seeking unified workflows for multi-format content creation. The integration maintains compatibility with existing audio-focused tools while expanding capabilities to accommodate changing consumption patterns where audiences increasingly access podcast content through visual platforms alongside traditional audio channels.

The platform serves creators and media companies working to reach audiences across different consumption contexts. The unified approach eliminates the need for separate systems to manage audio and video content, reducing operational complexity for publishers managing both formats.

Timeline

• December 4, 2025: Triton Digital announces video podcasting support for Omny Studio platform
• November 2025: Washington Post partners with Triton Digital for podcast monetization strategy
• October 2025: Audioboom reports record Q3 revenue with 18% growth from video expansion
• October 2025: Netflix and Spotify announce video podcast distribution partnership
• October 2025: SiriusXM reports third quarter revenue with podcast advertising growth of nearly 50%
• August 2025: Edison Research podcast rankings begin incorporating video consumption data
• August 2025: Audioboom video strategy demonstrates positive monetization results
• July 2025: Audio advertising market analysis reveals 22% engagement gap
• March 2025: Triton Digital partners with ekoz.ai to launch AI-powered voice cloning for programmatic advertisements

Summary

Who: Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the update. John Rosso, President and CEO of Triton Digital, provided statements about the platform expansion. Rachel Corbett, Network Director at NOVA PODCASTS, confirmed participation in the technology trial.

What: Triton Digital expanded Omny Studio's capabilities to include comprehensive support for video podcasting. The platform now enables publishers to create, manage, distribute, and monetize both audio and video content within a single system. The update includes seamless video integration, open distribution support through RSS, and ecosystem-friendly functionality that maintains existing analytics and monetization workflows including audio ad insertion into video episodes.

When: The announcement occurred on December 4, 2025, at 6:00 AM Eastern Standard Time. The platform update became available to publishers on the announcement date.

Where: The platform operates globally, supporting Triton Digital's operations in more than 80 countries. NOVA PODCASTS is testing the technology, representing early adoption by established podcast networks.

Why: Video has become a significant method for audiences to discover content and engage with podcasts. The update addresses changing consumption patterns where audiences increasingly access podcast content through visual platforms alongside traditional audio channels. The platform enables publishers to grow reach, build stronger audience connections, and access new revenue opportunities while maintaining compatibility with existing workflows and the open podcasting ecosystem.