Triton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers produce, manage, and deliver ad creatives.

Triton says Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap Ad Server and a2x® marketplace, and makes it easier for Triton’s publishers to create and deliver ads at scale.

“Frequency is writing the next chapter for audio advertising, where the combination of data and creative drives the ad experience,” said John Rosso, President, Market Development at Triton Digital. “In addition, Frequency’s unique digital audio creative management platform will greatly simplify workflows on both the buy and sell side.”

Frequency leverages data to build personalized audio ads, control ad distribution, and deliver ads based on performance. These capabilities enable publishers to make real-time decisions down to the end creative to improve the listening experience for their target audiences.

“We are thrilled to partner with Triton Digital, one of the cornerstone technology providers for digital audio,” said Pete Jimison, CEO at Frequency. “We are proud that through this partnership, we can quickly deploy our solutions to the ecosystem, greatly improving audio advertising for publishers, advertisers and listeners.”

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