Triton Digital releases February 2024 Canada Podcast Ranker
Triton Digital this week released the latest Canada Podcast Ranker for February 2024 (January 29, 2024 - February 25, 2024). The report, utilizing Triton's Podcast Metrics measurement service, reflects a month with 11.4 million average weekly downloads.
Top Podcast Highlights
- CBC/Radio-Canada continued its dominance in the Canadian originated English-language podcast category. Front Burner and The World This Hour held the top two spots, while The Current climbed to the number three position.
- Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.
- French-language podcasts from Radio Canada, Cogeco Media, and QUB held top positions in their category. Le Radiojournal (Radio Canada) remained #1 followed by Les chroniques de Pierre-Yves McSween (Cogeco Media), and Richard Martineau (QUB).
Network Success
- SiriusXM Podcast Network maintained its position as the top network with a commanding 3.69 million Average Weekly Downloads. Wondery Network came in second with 1.91 million Average Weekly Downloads, followed by CBC/Radio Canada at 1.65 million Average Weekly Downloads.
Exciting Debuts
Several notable podcasts debuted on the Ranker in February, including:
- MrBallen Podcast: Strange, Dark & Mysterious Stories (Wondery Network)
- Joel Osteen Podcast (SiriusXM Podcast Network)
- Dateline Originals (NBCUniversal News Group)
- In the Dark (Soundrise/PRX)
- J'ai fait un humain - Gabrielle Caron (QUB)
- Post-partum - Un balado de Valérie Roberts (QUB)
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Amazon makes a splash in South Africa: e-commerce giant launches local marketplace
Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.
SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns
This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.
Reddit reports strong User Growth and Revenue Increase in Q1 2024
The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.
Site Reputation Abuse: manual reviews currently underway
Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.
Grok expands to the UK market
Large language model (LLM) platform Grok this week announced its official launch in the UK market.
The future of Google's Disavow links tool
The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.
Amazon launches Boost feature for posts
Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.
Google Search updates, helpful content, and recovery: a guide for marketers
On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).
Google launches Performance Max for Marketplaces
This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.
Understanding Light and Heavy audio listeners
New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
Amazon Ads expands AI image generation to Sponsored Display campaigns
AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.
Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes
The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.