Triton Digital reveals top Podcasts and Podcast Networks for April 2024

Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.

Top podcast networks

The Top Sales Networks Report ranks podcast networks based on average weekly downloads and users. For the month of April 2024:

• SiriusXM Podcast Network retained the top spot with 40.5 million average weekly downloads and 13.8 million average weekly users.
• NPR remained in second place with 25.6 million average weekly downloads and 7.0 million average weekly users.
• Wondery held onto the third-place position with 20.7 million average weekly downloads and 7.2 million average weekly users.

Top podcasts by downloads

The Ranker also identifies the most popular podcasts based on average weekly downloads:

• NPR News Now (NPR) maintained its position as the most downloaded podcast in April 2024.
• Up First (NPR) climbed to the second position compared to the previous month.
• Crime Junkie (audiochuck) remained in the top three, securing the third position.

Top podcasts by listeners

The Ranker includes a separate ranking for podcasts based on the average weekly audience:

• NPR News Now (NPR) held onto the top spot for listeners.
• Crime Junkie (audiochuck) remained the second most popular podcast based on listeners.
• Up First (NPR) secured the third position for listeners, mirroring its ranking by downloads.

New entrants

The April 2024 Ranker also highlights two noteworthy debuts:

• Smosh Reads Reddit Stories (The Roost Podcast Network) entered the listener rankings for the first time.
• Murder in the Hollywood Hills (NBCUniversal News Group) debuted in both the download and listener rankings.

Accurately measuring podcast listenership is crucial for various stakeholders within the podcasting industry. Reliable data helps:

• Podcast Creators: Understand their audience demographics and content preferences.
• Advertisers: Target their marketing campaigns to reach relevant listeners.
• Broadcasters and Podcast Networks: Negotiate advertising deals based on audience size and engagement.

Triton Digital is a prominent provider of technology and services for the digital audio and podcasting industries. Their Podcast Metrics service offers a standardized approach to measuring podcast listenership, aiming to provide transparency and consistency within the industry.