Triton Digital unveils LATAM Podcast Ranker and Audio Insights Report for 2024

On August 1, 2024, Triton Digital, a leading technology and services provider in the digital audio industry, released its inaugural Latin America Sales Network Podcast Ranker and the 2024 Latin America Audio Insights Report. These publications offer valuable information about podcast consumption and listening habits in the Latin American (LATAM) region, covering the period from June 2023 to May 2024.

The Latin America Sales Network Podcast Ranker, a first of its kind for the region, showcases the top 12 sales networks as measured by Triton's Podcast Metrics measurement service. This release marks a significant milestone in the LATAM podcasting industry, providing advertisers and publishers with crucial data to understand and engage with the rapidly evolving audience in the region.

According to Oscar Sermeno, Triton Digital's Vice President of Market Strategy for the Americas, the launch of this ranker highlights the remarkable growth in the LATAM podcast landscape. The report aims to offer valuable insights for stakeholders in the digital audio sector, enabling them to make informed decisions based on accurate and comprehensive data.

Accompanying the Sales Network Podcast Ranker, the 2024 Latin America Audio Insights Report delves deeper into the LATAM podcast ecosystem. This report analyzes listening trends, popular genres, and top-performing podcasts based on data collected over the past year.

One of the key findings from the report is the dominance of the News genre in the LATAM region, accounting for 32% of podcast downloads. Comedy follows as the second most popular genre, representing 17% of downloads. This information provides valuable insights into listener preferences and content consumption patterns in Latin America.

The report also highlights several notable podcast debuts that gained traction during the reporting period. These include "A Coach" from Wondery, "El Cielo Que Nunca Vi" from SiriusXM Podcast Network, and "Escándalo Mexicano," also from Wondery. The success of these new entries demonstrates the dynamic nature of the LATAM podcast market and the ongoing demand for fresh, engaging content.

In terms of individual episode performance, the report reveals that the most downloaded episode overall was "Manchester City y la gloria del Mundial de Clubes" from the podcast "Titulares Deportivos" (Grupo BluRadio). This episode garnered an impressive 460,000 downloads during the past year, indicating the strong interest in sports-related content among LATAM listeners.

The insights report also sheds light on the platforms and devices used for podcast consumption in the region. Spotify emerged as the leading player for new episode RSS downloads, capturing 32% of the market share. This was followed by Android Unspecified App at 18%, highlighting the importance of mobile platforms in podcast distribution and consumption.

In the realm of webcast streaming, Prisa Radio claimed the top spot as the leading publisher during the past year. This information underscores the continued relevance of traditional media companies in the digital audio landscape, as they adapt and expand their offerings to meet changing consumer preferences.

Complementing these annual insights, Triton Digital also released the June 2024 LATAM Podcast Ranker, which covers the period from June 3 to June 30, 2024. This monthly ranker provides a snapshot of the top 100 podcasts in Latin America, offering a more recent view of the market dynamics.

For the June 2024 reporting period, the top three podcasts based on downloads were "LOS40 MX - La Corneta" (Prisa Radio), "Mais Recentes" (Radios Grupo Globo), and "O Assunto" (Grupo Globo). The presence of these shows at the top of the rankings indicates the strong performance of established media groups in the podcasting space.

The June ranker also featured several new entries, demonstrating the ongoing innovation and diversity in the LATAM podcast market. Notable debuts included "Malu Gaspar - Conversa de Política" (Radios Grupo Globo), "La Viuda Negra" (SiriusXM Podcast Network), "Peláez y De Francisco en La W, fútbol y algo más" (Prisa Radio), and "P.A. Criminal - Um Podcast de True Crime" (Adsmovil Audio Network).

It's worth noting that Triton Digital's Podcast Metrics measurement service, which forms the basis of these reports, is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. This certification ensures that the data provided is accurate and reliable, meeting industry standards for podcast measurement.

The release of these reports comes at a time when the global podcasting industry is experiencing significant growth and transformation. In Latin America, the podcast market has been expanding rapidly, driven by factors such as increased smartphone penetration, improved internet connectivity, and a growing appetite for on-demand audio content.

The insights provided by Triton Digital's reports are particularly valuable for content creators, advertisers, and media companies looking to capitalize on the opportunities presented by the burgeoning LATAM podcast market. By understanding listener preferences, consumption patterns, and platform usage, stakeholders can make more informed decisions about content creation, distribution strategies, and advertising investments.

As the digital audio landscape continues to evolve, reports like these play a crucial role in helping industry players navigate the complexities of the market. They provide a data-driven foundation for decision-making and strategy development, enabling companies to better serve their audiences and achieve their business objectives in the competitive world of podcasting.

Key facts from Triton Digital's LATAM podcast and audio insights reports

The inaugural Latin America Sales Network Podcast Ranker was released on August 1, 2024.

News is the most popular podcast genre in LATAM, accounting for 32% of downloads.

Comedy is the second most popular genre, with 17% of downloads.

The most downloaded episode was "Manchester City y la gloria del Mundial de Clubes" with 460,000 downloads.

Spotify leads in new episode RSS downloads with a 32% market share.

Prisa Radio was the top publisher for webcast streaming during the past year.

The top three podcasts for June 2024 were "LOS40 MX - La Corneta," "Mais Recentes," and "O Assunto."

Several new podcasts made their debut in the June 2024 ranker, indicating ongoing market dynamism.

Triton Digital's Podcast Metrics service is certified by the IAB Tech Lab, ensuring data accuracy and reliability.