TV advertising spend up 36.87% YoY in Q1 2022
CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
![TV advertising spend up 36.87% YoY in Q1 2022](/content/images/size/w2000/2022/04/tv.jpg)
iSpot.tv this month released the report Q1 TV Ad Rundown, with trends, takeaways, and top performances of the TV ad marketplace in Q1 2022. iSpot.tv saw an increase of TV advertising spend, up 36.87% YoY.
According to iSpot.tv, impressions across CNN, Fox News and MSNBC declined slightly (2%) from Q1 of last year, but climbed later in the quarter (55% in the second half of Q1) with the coverage focused on Russia’s invasion of Ukraine.
Live sports accounted for over 20% of TV ad impressions on new-airing programming, fueled by the NFL, Men’s College Basketball and Winter Olympics.
Crypto, betting, travel, tax filling, and fitness are the industries trending on TV advertising spend.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers