TVSquared releases TV insights for Australia
TVSquared yesterday released the report Performance Insights for Australian TV Advertisers. TVSquared analysed 200,000 spots, using data from the ADvantage attribution platform.
TVSquared Findings in Australia
- TVSquared found out that Weekday Breakfast was, by far, the strongest performing daypart, with response rates of more than 200% above average.
- While response across days was relatively consistent, Monday won out with 7% above-average response; Saturday and Sunday proved to be the most cost-efficient days, with CPR rates of 20% below average.
- 30-second spots led in terms of performance and cost effectiveness, with 33% above-average response and 16% below-average CPR.
- Weather and Music were the top programming genres, with off-the-charts response, while they also had CPR rates of 65% and 70% below average, respectively.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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