By Luís Daniel Rijo in Video News — Sep 7, 2020

Twitch to hit 41.5 millions viewers in the US

A growth of 26.2% year-over-year.

Twitch users in the US

eMarketer last week predicted that the game viewing streaming platform Twitch will reach 41.5 million viewers in the USA. A growth of 26.2% year-over-year.

eMarketer adds 4 million US users to 2020 forecast due to the coronavirus lockdowns. According to eMarketer, the number of US gamers will jump 5.0% in 2020—the highest growth rate since 2015—to 174.7 million.

“Twitch is benefiting hugely from the overall spike in live video viewers,” said eMarketer forecasting analyst at Insider Intelligence Peter Vahle. “While more people are watching video game livestreams on the platform, the rise of nongaming channels like ‘Music’ and ‘Just Chatting’ is attracting many first-time viewers.”

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email