U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter of 2019, IAB announced this month. Digital revenue for Q1 2019 estimates rose 18 percent over Q1 2018 at $23.9 billion and maintain the year-over-year growth trend, according to the latest IAB Internet Advertising Revenue Report figures, released by IAB and prepared by PwC US.
“The continued growth of digital ad spend is a reflection of its ability to help brands and publishers reach consumers and build meaningful one-to-one relationships,” said Sue Hogan, Senior Vice President, Research and Measurement, IAB. “Digital marketing offers brands the scale and reach they need to grow, while also providing the data they need to optimize campaigns for efficiencies. These first-party insights allow for significant connections with consumers and long-term value for both.”
“These historic Q1 figures are in keeping with digital’s ongoing rise,” said David Silverman, Partner, PwC US. “Its diverse platforms are attracting audiences to share, shop, listen, learn, and be entertained. Brand dollars are naturally following mainstream consumer consumption.”
The Q1 revenue estimates are based upon a survey of the largest companies, which are then projected to the overall market based upon recent historical revenue market share.