By Luís Daniel Rijo in Search News — Mar 5, 2024

UK Google Ads policy loosens restrictions on Teeth Whitening products

The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

Teeth Whitening

Google has recently updated its advertising policy regarding teeth whitening products in the United Kingdom. The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

This update reflects a potential shift in the perception of teeth whitening products in the UK market. Google states that their restricted content policy aims to protect consumers from potentially harmful or ineffective products. The increased threshold suggests that products containing up to 6% hydrogen peroxide may now be deemed safe and effective for consumer use.

Businesses specializing in teeth whitening products should carefully review their existing product range and advertisements. Products exceeding the new 6% hydrogen peroxide limit must have their ads and listings removed from Google's platforms in the UK. Conversely, businesses with compliant products may now have the opportunity to reach a wider UK audience through Google's advertising services.

While the change signals potentially wider availability of teeth whitening products, consumers should always consult with a dentist before using any such products. Professional guidance ensures the safe and appropriate use of teeth whitening solutions based on individual needs and dental health.

Teeth whitening products are any products that aim to lighten the discoloration of teeth. These stains can come from a variety of sources including: Beverages like coffee, tea, red wine, and soda; Smoking and tobacco use; Certain medications; Age-related changes.

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