US radio ad spending to decline by 25% this year
eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
eMarketer yesterday updated the forecast for this year on the US radio ad spending. eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
The forecast excludes digital audio, and eMarketer says the decline in traditional channels is part of a long-standing trend, but radio ad spending has declined disproportionately to its audience in recent months due to advertisers cutting their overall media budgets.
eMarketer expects radio ad spending to partially rebound next year, rising 16.8% to $12.18 billion.