US radio ad spending to decline by 25% this year
eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
![US radio ad spending](/content/images/size/w2000/2022/03/us-radio-ad-spending.jpeg)
eMarketer yesterday updated the forecast for this year on the US radio ad spending. eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
The forecast excludes digital audio, and eMarketer says the decline in traditional channels is part of a long-standing trend, but radio ad spending has declined disproportionately to its audience in recent months due to advertisers cutting their overall media budgets.
eMarketer expects radio ad spending to partially rebound next year, rising 16.8% to $12.18 billion.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers