Usercentrics today announced that its CMP has been certified by Google, enabling publishers to comply with the latest Transparency & Consent Framework (TCF) v2.2.
This certification is crucial for publishers using Google AdSense, Ad Manager, or AdMob to serve ads to audiences in the EU/EEA and UK, as these platforms will only accept consent signals from certified CMPs starting in February.
“Google provides services critical for audience reach and revenue generation to millions of companies globally.” said Donna Dror, CEO of Usercentrics. “Their new requirements provide a tremendous boost for data privacy, making the need for users’ consent the standard in digital markets like online advertising.”
To ensure compliance with the new requirements and maintain their monetization capabilities, publishers using Google advertising products in the EU/EEA and UK must implement a Google-certified CMP that supports TCF v2.2.
Here’s how publishers can prepare:
- Adopt a TCF v2.2-compliant solution: TCF v2.2 standardizes interactions with vendors, minimizes data privacy risks, and enables compliance with data privacy requirements.
- Use a Google-certified CMP: Publishers using Google advertising products in the EU/EEA and UK must use a Google-certified CMP by January 16, 2024, to continue serving ads and accessing personalization features.
- Support Google’s Additional Consent: The Google-certified CMP should be able to transmit user consent signals to ad tech providers that are not part of the TCF v2.2 vendor list but are listed on Google’s Ad Tech Providers (ATP) list.
Usercentrics is a provider of consent and preference management solutions that helps organizations comply with data privacy regulations and manage user consent across their websites and mobile apps.
The company's flagship product, Usercentrics Consent Management Platform (CMP), helps organizations collect, manage, and store user consent in accordance with the latest privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Usercentrics CMP also provides a range of features to help organizations personalize user experiences while respecting user privacy, such as granular consent controls, opt-in/opt-out options, and cookie management tools.
The company was founded in 2012 by Donna Dror and is headquartered in Munich, Germany. Usercentrics has offices in San Francisco, London, and Singapore and serves a global customer base of over 7,000 organizations across various industries, including media and publishing, e-commerce, retail, and technology.