Vevo partners with PubMatic to expand programmatic buying for Music Videos on CTV

PubMatic this week announced a partnership with Vevo, the world's largest music video network, to expand programmatic buying across its global Connected TV (CTV) network.

This collaboration aims to significantly accelerate Vevo's programmatic CTV growth, offering advertisers broader reach and access to Vevo's vast library of over 800,000 music videos, garnering an average of 25 billion monthly views globally.

Benefits for Advertisers and Vevo

• Media buyers will gain access to Vevo's premium CTV inventory through PubMatic's platform, enabling them to target diverse audiences in engaging and brand-safe environments.
• Vevo will leverage PubMatic's extensive demand network, advanced programmatic trading capabilities, and strategic supply path optimization (SPO) relationships to unlock new opportunities for targeted advertising and maximize ad yield.

Aligning with Vevo's Growth Strategy

This partnership aligns with Vevo's goal of achieving wider distribution and diversifying its monetization strategy. Vevo's content is already accessible across various platforms, including its own app, over 20 FAST channels, and social media like YouTube. Partnering with PubMatic further expands their reach by making their inventory programmatically available to a wider range of buyers.

Vevo is the leading music video network, connecting audiences worldwide with high-quality music video content. Founded in 2009, Vevo offers official music videos, live performances, and original programming, supporting artists across the music spectrum. Vevo content is available on various platforms, including YouTube, Samsung, Roku, Amazon Fire TV, and more.