By Luís Daniel Rijo — Dec 28, 2017

Video metrics

Find here the metrics associated with programmatic video:

Impressions

The number of times that a browser or mobile device sent a ping to the server, telling that creative content was requested and has started to download during the specified date range.

Clicks

The number of times a user has clicked on an ad.

Starts

The number of times a video has been played. Starts are only logged once per view.

First-Quartile Views

The number of times a video has been played to 25% of its entire length.

Midpoint Views

The number of times a video has been played to 50% of its entire length.

Third-Quartile Views

The number of times a video has been played to 75% of its entire length.

Complete Views

The number of times a video has been played to 100% of its entire length.

Completion Rate

The percentage of video impressions that played to completion. Completed Views divided by Starts.

Audio Mutes

The number of times a video has been muted. This is logged only once per view.

Pauses

The number of times a video has been paused. This is logged only once per view.

Fullscreen Views

The number of times a video has been viewed in full-screen mode.

Skips

The number of times a video has been skipped.

eCPCV

The cost of each complete video view, Cost divided by Complete Views.

Companion Impressions

The number of impresssions of the companion banners.

Companion Clicks

The number of clicks on the companion banners.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land