Video view campaigns on YouTube

Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost. These campaigns use a multi-format approach that mixes and matches the video ads across multiple ad formats, including skippable in-stream ads, in-feed video ads, and Shorts ads. This ensures ads are reaching the right audience and getting the most views possible.

Benefits of Video views campaigns

• Simplified setup: Video views campaigns are easy to set up and manage, with a streamlined process that eliminates the need to think about formats and format combinations.
• Increased ROI: Video views campaigns can help you get more views for your budget, which can lead to a better ROI. This is because Google AI is used to optimize the bids and ensure that the ads are seen by the people who are most likely to be interested in them.
• Broad reach: Video views campaigns can reach a wide audience across all of YouTube, including YouTube Shorts, YouTube's short-form video feed. This can help to build brand awareness and reach new customers.

How to create a Video views campaign

1. In the Google Ads account, click the "Campaigns" icon.
2. Click "Create new campaign" and select "Product and brand consideration" as the campaign objective.
3. Select "Video" as the campaign type and "Video views" as the campaign subtype.
4. Enter a campaign name and set the target CPV.
5. Set up campaign targeting to reach the desired audience.
6. Create the ads and add up to 5 videos.
7. Review the campaign settings and click "Create campaign".

Creative guidelines for Video views campaigns

• Resolution: Use 1080p (Full HD) video for the best quality.
• Aspect ratio: Use 16:9 for horizontal, 9:16 for vertical, and 1:1 for square videos.
• Format: Use MPEG-2, MPEG-4, WMV, AVI, MOV, FLV, MPEG-1, MP4, MPEGPS, 3GPP, WebM, DNxHR, ProRes,CineForm, or HEVC (h265) files.
• Audio: Use AAC, MP3, Ogg Vorbis, or WMA files.
• File size: Keep your videos under 256 GB.
• Orientations: At least one horizontal :60-3:00, one horizontal :15, and one vertical :10-:60 ad.
• Ad lengths: Skippable in-stream ads should be ≥:05 horizontal, and in-feed ads should be ≥:05.

Google launched Video view campaigns on YouTube in April 2021.