Vungle accquires JetFuel

Vungle accquires JetFuel

Vungle today announced the acquisition of JetFuel, an influencer marketing platform connecting advertisers and influencers.

In JetFuel, advertisers can upload campaigns, guidelines, and assets for creators to select synchronously.

JetFuel charges advertisers on a cost-per-action (CPA) basis, ensuring advertisers achieve measurable outcomes.

JetFuel was founded in 2018 and has a network of over 15,000 fully verified and approved creators.

Vungle says the combined reach of JetFuel is 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views.

According to Vungle, the acquisition of JetFuel is the next big step in Vungle’s journey as it’s the first major move outside of Vungle’s core network and into adjacent verticals.

Read more