Vungle acquires AlgoLift
AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.
Vungle yesterday announced that is acquiring AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. Vungle is a mobile ad network and in-app monetization platform.
According to Vungle, the acquisition adds AlgoLift’s algorithms and optimization technology to Vungle’s advertising network to give advertisers actionable intelligence to optimize performance metrics such as Lifetime Value (LTV) and Return On Ad Spend (ROAS).
“Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, Vungle COO. “AlgoLift’s proprietary recommendation technology and exceptional team, accelerate our transformation, extending the breadth and reach of our platform. As a result, our developers can expect an entirely new level of scale and performance.”
Vungle says AlgoLift’s probabilistic approach to campaign attribution gives Vungle a privacy-friendly way to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.
AlgoLift is the automated ROAS optimization engine for gaming and non-gaming app developers such as Jam City, Take-Two Interactive, Digit, and Headspace.
“The combined offering will enable Vungle to deliver machine advanced automation technology and contextual-level targeting recommendations to help global advertisers scale campaigns, improve real-time optimization and streamline workload,” said Martin Price, Vice President of Product at Vungle. “We are looking forward to integrating AlgoLift’s technology into our products to offer clients an automated, privacy-centric solution to buy against metrics such as ROAS.”
AlgoLift co-founders Andre Tutundjian, Dmitry Yudovsky, and the entire AlgoLift team will join Vungle. The team will continue to operate out of the company’s offices in Los Angeles.
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