By Luís Daniel Rijo in Retail News — Jan 19, 2024

Walmart and Wholescale partner to deliver Authentic Ratings and Reviews to shoppers

Walmart and Wholescale this week announced a new partnership to syndicate authentic ratings and reviews to the world's largest retailer. The partnership will leverage Wholescale's technology to deliver high-quality, verified reviews to Walmart shoppers.

Wholescale's technology is designed to detect and filter out fake or incentivized reviews, ensuring that shoppers only see genuine feedback from other customers. This focus on authenticity is a key differentiator for Wholescale, as shoppers are increasingly skeptical of reviews that appear to be paid or otherwise biased.

This partnership is a win-win for Walmart, Wholescale, and shoppers. With Wholescale's technology, Walmart can provide shoppers with more accurate and helpful reviews, while suppliers can improve their product rankings and visibility, and shoppers can make better purchasing decisions.

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