By Luís Daniel Rijo in Retail News — Jan 12, 2024

Walmart's Baby Days savings event starts February 15

Walmart's biggest Baby Days savings event of the year starts on February 15th, and it's time to start prepping your listings, Walmart yesterday announced.

Diaper

Walmart's biggest Baby Days savings event of the year starts on February 15th, and it's time to start prepping your listings, Walmart yesterday announced.

Baby Days is Walmart's annual sale dedicated to helping parents find deals on all the things they need for their little ones. This year's event is expected to be bigger and better than ever, with deals on everything from diapers and wipes to toys and furniture.

For merchants, there are a few things they can do to increase the chances of having your products featured in Baby Days:

Set up promotional pricing with a minimum 15% discount. This will help products stand out from the competition.
Ensure that listings are accurate and up-to-date. Make sure that product descriptions are clear and concise, and that pricing is competitive.
Fulfill orders through Walmart Fulfillment Services (WFS). According to Walmart, WFS items see a 50% lift in GMV (gross merchandise volume) on average.

In Baby Days, products will be seen by millions of potential customers, and merchants in Walmart have the opportunity to increase sales and brand awareness.

Additional tips for prepping your listings for Baby Days

Use high-quality images and videos. This will help products stand out in search results.
Optimize your listings for relevant keywords. This help people find products when they search for them on Walmart.com.
Use Walmart's product page builder to create engaging and informative product pages.

Walmart products for babies

Walmart offers a wide variety of products for babies, including diapers, wipes, formula, food, toys, clothes, and furniture.

Diapers and wipes

Walmart carries a wide variety of diapers from all major brands, including Huggies, Pampers, and Luvs. They also sell a variety of wipes, including wipes with lotion, fragrance-free wipes, and sensitive wipes.

Formula

Walmart sells a variety of formula from all major brands, including Similac, Enfamil, and Gerber. They also sell a variety of formula accessories, such as bottles, nipples, and pitchers.

Food

Walmart sells a variety of baby food, including jarred food, pouches, and stage-specific food. They also sell a variety of baby snacks, such as puffs, teething biscuits, and yogurt melts.

Toys

Walmart sells a wide variety of toys for babies, including rattles, stuffed animals, bath toys, and musical toys. They also sell a variety of learning toys, such as stacking cups, puzzles, and building blocks.

Clothes

Walmart sells a wide variety of clothes for babies, including onesies, sleepers, pajamas, and t-shirts. They also sell a variety of accessories, such as hats, socks, and mittens.

Furniture

Walmart sells a variety of furniture for babies, including cribs, changing tables, strollers, car seats, and bouncers.

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