Connect with us

Webinar: 5 Ways CMOs can prove value


Webinar: 5 Ways CMOs can prove value

On Wednesday, December 13, 2017, at 2:00 PM ET/11:00 AM PT, Jay Baer, President at Convince & Convert, Gary Clinger, VP, Marketing Campaigns at Workfront, and Thorin McGee, Editor-in-Chief/Content Director at Target Marketing, are giving a free webinar of 1 hour about 5 Ways CMOs can prove value.

Learn here 5 ways CMOs can prove that their marketing team is:

  • Crucial to the business
  • Doing more than creating swag
  • Able to execute with speed, creativity, and quality
  • A valuable, strategic partner to other business units

As the CMO, you need the ability to demonstrate value — beyond lead generation — to avoid being viewed as irrelevant, ineffective, or unproductive. But you also need the tools, skills, and knowledge that will help you improve the internal perception of your marketing organization.

Continue Reading
To Top