What are Demand Gen experiments?

Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.

To create a Demand Gen experiment in Google Ads, you will need to select two different versions of your campaign to test. You can then choose which metrics you want to track, such as website traffic, lead generation, or sales. Google Ads will then run your experiment for a period of time and collect data on the performance of each version of your campaign. Once the experiment is complete, you can review the data and determine which version of your campaign performed better.

Demand Gen experiments are a powerful tool that can help advertisers to get the most out of their Demand Gen campaigns. By using this feature, advertisers can make data-driven decisions about their campaigns and improve their ROI.

A Demand Gen experiment in Google Ads can have a maximum of two arms. This means that advertisers can test two different versions of their campaigns at the same time.

Advertisers can get more statistically significant results. With two arms, advertisers are more likely to be able to determine which version of your campaign is performing better.

Advertisers can test more creative elements. With two arms, advertisers can test more creative elements, such as different headlines, copy, and images.

Advertisers can test more targeting options. With two arms, advertisers can test more targeting options, such as different audiences, channels, and times of day.