What is an Ad View?
Ad View is an impression that is accrued after the first frame of an ad is displayed.
Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered viewable when at least 30% of the ad is visible for at least 1 second.
Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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