What means CPC?
CPC means Cost Per Click. This metric is calculated dividing the spend/cost by the clicks.
Imagine that you spent 300 euros and you have 100 clicks. 300/100=3. Your cpc for this campaign was 3 euros.
Read next
PubMatic to double engineering team in a new hub in Pune
PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.
Google Ads launches enhanced conversions for leads
Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.
Google launches Radium to automate hyper-local targeting
Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.