Xandr today announced the launch of an Inventory Library on its DSP. According to Xandr, the Inventory Library has a deal discovery and activation workflow.
Through the new Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs), organized in catalogs.
“The premium video ecosystem is fragmented, with most CTV inventory transacted through deals and many platforms developing proprietary deal marketplaces. As such, it is hard for buyers to discover and access relevant inventory in one place to enable their campaigns to scale. This is especially true for CTV and premium video supply,” said Eric Hoffert, SVP, Video Technology, Xandr.
The first catalog is Premium Video Catalog, offering 1200+ searchable, always-on video and CTV deals across publishers in the US.