Xandr launches an Inventory Library on its DSP with curated deals

With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).

Xandr
Xandr

Xandr today announced the launch of an Inventory Library on its DSP. According to Xandr, the Inventory Library has a deal discovery and activation workflow.

Through the new Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs), organized in catalogs.

“The premium video ecosystem is fragmented, with most CTV inventory transacted through deals and many platforms developing proprietary deal marketplaces. As such, it is hard for buyers to discover and access relevant inventory in one place to enable their campaigns to scale. This is especially true for CTV and premium video supply,” said Eric Hoffert, SVP, Video Technology, Xandr.

The first catalog is Premium Video Catalog, offering 1200+ searchable, always-on video and CTV deals across publishers in the US.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Know more about us or contact us via info@ppc.land

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe