Xandr launches an Inventory Library on its DSP with curated deals
With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
![Xandr](/content/images/size/w2000/2022/04/Xandr-DSP-Invest.png)
Xandr today announced the launch of an Inventory Library on its DSP. According to Xandr, the Inventory Library has a deal discovery and activation workflow.
Through the new Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs), organized in catalogs.
“The premium video ecosystem is fragmented, with most CTV inventory transacted through deals and many platforms developing proprietary deal marketplaces. As such, it is hard for buyers to discover and access relevant inventory in one place to enable their campaigns to scale. This is especially true for CTV and premium video supply,” said Eric Hoffert, SVP, Video Technology, Xandr.
The first catalog is Premium Video Catalog, offering 1200+ searchable, always-on video and CTV deals across publishers in the US.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers