Yelp launches keyword targeting

Yelp this month launched keyword targeting enabling advertisers to specify and optimize keywords.

Advertisers can target keywords or use keywords to block content. Keyword boosting is available to new and existing Yelp Ads advertisers and can be accessed via the Ads Dashboard in their account.

Yelp says a breakfast restaurant could decide to focus advertising spend toward the keywords, “Sunday brunch”, which might provide a higher return on investment than other keywords.