As 2023 draws to a close, YouTube today released a recap of the trending topics and creators that captured the attention of users this year. The data reveals a year marked by the increasing importance of fan-driven trends, the continued growth of short-form content, and the enduring popularity of gaming and music on the platform.
Trending Topics of 2023 (US)
The Trending Topics of 2023 in the US highlight the growing influence of fandoms in shaping cultural moments. Fans actively engaged with and reinterpreted various memes, movies, and other trends, giving rise to original content and diverse perspectives.
Notable trending topics of 2023 include:
- Skibidi Toilet: This meme, featuring a talking toilet, sparked a wave of user-generated content, with creators producing their own versions of the video.
- Grimace Shake: Inspired by a McDonald's milkshake, this trend spawned a series of analog horror-inspired videos on YouTube.
- Peaches (Bowser/Jack Black): Jack Black's rendition of the song "Peaches" from the Super Mario Bros. movie became a popular meme on YouTube, with creators incorporating it into their videos.
- The Legend of Zelda: Tears of the Kingdom: Anticipation for the upcoming Zelda game drove creators to explore and share their thoughts on the game's open world.
- Garten of Banban: This indie horror game gained popularity on YouTube, with creators sharing gameplay experiences and theories about the game's lore.
- Barbie (2023): The release of the new Barbie movie generated significant buzz on YouTube, with creators producing reaction videos, music videos, and other creative content.
- Peso Pluma: This Mexican singer-songwriter's unique blend of traditional and contemporary Mexican music resonated with YouTube users, leading to increased popularity.
- Artificial Intelligence: AI-powered tools and challenges became a popular trend on YouTube, with creators using AI to create art, music, and more.
- Flowers (Miley Cyrus): Miley Cyrus's song "Flowers" topped the charts and gained momentum on YouTube, fueled by Shorts trends and explorations of easter eggs.
Top Creators (US)
MrBeast retained his position as the top creator in the US for the fourth consecutive year, demonstrating his consistent popularity and engagement with audiences. However, this year's list also featured a diverse range of new creators who achieved significant growth across various content categories, including sketch comedy, sports, and more. These creators experienced the highest growth in US-based subscribers in 2023.
Breakout Creators (US)
The US Breakout Creator's list for 2023 showcases the emergence of multiple gaming creators alongside the creator behind an unexpected viral series. These creators achieved the highest growth in US-based subscribers in 2023, including both new faces and existing creators whose subscriber base tripled compared to the previous year.
Shorts trends and the resurgence of Música Mexicana played a significant role in shaping the top songs of 2023 on YouTube. Artists like Peso Pluma and Grupo Frontera gained popularity, while tracks from Toosii and Miley Cyrus topped the charts.
The top songs of 2023 on YouTube include:
- Toosii - Favorite Song
- Miley Cyrus - Flowers
- Eslabon Armado, Peso Pluma - Ella Baila Sola
- Yng Lvcas, Peso Pluma - La Bebe (Remix)
- Morgan Wallen - Last Night
- Fuerza Regida, Grupo Frontera - Bebe Dame
- Rema, Selena Gomez - Calm Down
- Carin León, Grupo Frontera - QUE VUELVAS
- SZA - Snooze
- Lil Durk - All My Life ft. J. Cole