15-second nonskippable YouTube ads now available for all advertisers

Google today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction campaigns. The format is also being extended across YouTube and Google video partners.

Before today the 15-second nonskippable YouTube ads were only available via reservation on offerings like Google Preferred.

Google says will have protections in the ad system to cap the number of ads a user sees, to ensure users have a great experience.

Video campaign goals and subtypes on Google Ads