By Luís Daniel Rijo in Display News — Apr 7, 2020

Adform changes CEO

Troels Philip Jensen replaces Gustav Mellentin. According to Adform, Gustav Mellentin will stay in Adform in an active role focused on continuing to shape the company’s strategic work.

Troels Philip Jensen

Adform this month changed CEO. Troels Philip Jensen replaces Gustav Mellentin. According to Adform, Gustav Mellentin will stay in Adform in an active role focused on continuing to shape the company’s strategic work.

“I have been looking forward to starting as Adform’s CEO. I plan to spend the first few weeks getting to know my new colleagues, the organization and our customers. There is an exciting global strategy on the table, which I look forward to executing with the support of Adform’s extremely talented employees,” says Troels Philip Jensen, CEO of Adform.

Troels Philip Jensen has worked with enterprise platforms for the past 25 years. Jensen worked for Itiviti AB since 2013 and now exits from the role as COO. For the 17 years prior to that he was part of the Danish IT success, SimCorp.

“It has been an incredible journey from starting Adform with Jakob and Stefan in Copenhagen to leading a global company,” Gustav Mellentin wrote, in an email introducing the new CEO.

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