The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
PayPal today launched Ads ID, a free deterministic identifier built on 400M+ verified payment accounts, integrating with Magnite, PubMatic, Rokt, and Taboola.
HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.
LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally.
LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally.
PayPal today launched Ads ID, a free deterministic identifier built on 400M+ verified payment accounts, integrating with Magnite, PubMatic, Rokt, and Taboola.
HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.
Incogni research finds Gmail, Slack, Notion and Zoom collect personal data for advertising, with the average workplace app gathering nearly 20 data types each.
Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.
AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
Internet for Growth backs SECURE Data Act but warns that restricting digital advertising tools could directly hurt small business hiring and growth in the US.
Google Maps displays defamation removal notices on German business profiles, showing how many reviews were removed in the past year under German defamation law.
