Adform will, by default, expand the current filtering process to exclude all unauthorized sellers automatically across the Adform DSP in cases where an ads.txt file is present, said the ad tech company today. This change takes place this week.
From the end of January, the Adform SSP will exclude requests from sellers not listed in publishers’ ads.txt file to further clean up the supply path.
Adform is accredited for impression and viewability measurement across Desktop, Mobile Web and App environments for both Display and Video ads by the Media Rating Council (MRC), and certified with the ISO/IEC 27001 for Information Security Management, EDAA Trust Seal Certified, IAB certified and Adform is a Founding Member of the Trustworthy Accountability Group (TAG). This week, Adform was also certified by Trustworthy Accountability Group (TAG) with the Against Fraud seal.
Numbers of ads.txt adoption
Publishers have adopted Ads.txt, especially in the UK and in the USA, where the % of Ads.txt adoption in the top 1,000 domains is already over 80%. In general, numbers revealed from Adform show that the adoption doubled up from October to January, worldwide.