Adloox enhances pre-bid solutions for Google DV360

On September, 2024, Adloox announced significant enhancements to its pre-bid integration solutions for Google Display & Video 360 (DV360). This update introduces brand suitability, fraud avoidance, and viewability segments at the URL level, allowing marketers to optimize their DV360 campaigns with improved precision.

According to Adloox, an ad verification and brand safety company, these new capabilities enable advertisers to make more informed decisions about ad placements before bids are placed. The URL-level granularity provides a higher degree of control over where ads appear, helping brands maintain safety while maximizing campaign performance.

The enhanced pre-bid solutions from Adloox now include:

1. Brand Suitability Segments: Advertisers can exclude specific URLs that may contain content unsuitable for their brand, based on Adloox's content categorization technology.
2. Fraud Avoidance Segments: These segments help prevent ad spend on fraudulent or invalid traffic at the URL level, improving overall campaign ROI.
3. Viewability Optimization: Marketers can target URLs with higher likelihood of ad viewability, ensuring their messages have a better chance of being seen by the intended audience.

The integration of these advanced segments into DV360 streamlines the ad buying process for marketers. Instead of relying solely on post-campaign analysis, advertisers can now proactively optimize their targeting strategies before ads are served.

Implementation of Adloox's new pre-bid segments in DV360 involves a straightforward process:

1. Advertisers select the desired Adloox segments within the DV360 interface.
2. The chosen segments are applied to the line item level.
3. DV360 then uses these segments to filter ad inventory in real-time during the bidding process.

Pricing for Adloox's pre-bid segments in DV360 is as follows:

• Brand Suitability Exclusion segments: $0.05 CPM
• Viewability Optimization Targeting segments: $0.05 CPM
• Fraud & Invalid Traffic Filtration segments: $0.05 CPM
• Brand Safety IAB Unsafe Categories Exclusion segments: $0.03 CPM

This update comes at a time when brand safety and ad fraud prevention are top priorities for digital advertisers. With the increasing complexity of the digital advertising ecosystem, tools that offer granular control and pre-emptive optimization are becoming essential for effective campaign management.

Adloox's integration with DV360 dates back to 2014 when it was first introduced as a third-party verification service on the platform. The company has maintained several industry accreditations, including those from the Media Rating Council (MRC) for comprehensive ad measurement and traffic validation since 2014.

In addition to the pre-bid solutions, Adloox offers a full verification suite that provides both pre-bid and post-bid campaign performance analysis. This comprehensive approach allows advertisers to gain a holistic view of their campaign performance and make data-driven decisions.

The digital advertising industry continues to evolve, with a growing emphasis on privacy, brand safety, and efficiency. Adloox's latest enhancements to its DV360 integration reflect the ongoing need for sophisticated tools that can keep pace with these industry trends.

Key facts

• Announced on September 15, 2024
• Introduces URL-level brand suitability, fraud avoidance, and viewability segments
• Integrated directly into Google Display & Video 360
• Pricing ranges from $0.03 to $0.05 CPM depending on segment type
• Builds upon Adloox's longstanding integration with DV360 since 2014
• Complements Adloox's existing full verification suite for comprehensive campaign analysis