AdSecure this week announced the launch of a new detection option: Suspicious TLD (Top-level domain). The detection will look at Suspicious TLDs – top-level domains less familiar to everyday internet users, that AdSecure says are “frequently weaponized by online scam-artists and threat actors for profit.”
AdSecure’s new dedicated detection for Suspicious TLD is available to all advertisers since 31st of January, this year.
“The issue with a suspicious domain like .xyz is that there can be completely safe activity on some, while others are definitely being used to spread malware or a phishing attack. You also have cases like .xin, which in certain regions will definitely be a suspicious domain, but in China, will be a common TLD used legitimately. Being able to understand not only that the domain is suspicious, but that it also has a serious violation attached to it, makes ad delivery more efficient, saving both time and money for our partners,” pointed out Pierre Brouca, AdSecure’s Technical Director.
According to AdSecure, the paradoxical nature of these TLDs has led other ad verification providers to group them all in the same violation bucket as malware, even when the ad is legitimately harmless. This lack of clarity leads to ads being halted without cause, a loss of time and money tackling a non-issue, and potential friction between publishers and advertisers.
With Suspicious TLD feature, AdSecure brings a different approach to this challenge by introducing a completely separate, fully dedicated violation classification for “Suspicious TLD”. This gives advertisers a transparent view of both the suspicious domain and what might — or might not — be lurking within, as AdSecure scan reports will also flag separately each additional violation attached to the ad campaign.