Adsquare today announced that it has integrated Nielsen data sets for DOOH activation. Adsquare says it is making Nielsen data actionable through its Out-of-Home Planner, where advertisers combine spatial data, audience data, and movement data for campaign planning, programmatic DOOH activation, multi-device retargeting, measurement and insights. Adsquare’s Out-of-Home Planner was launched last year, in December.
For Nielsen data sets, the countries available are the U.K., Germany, France, Italy, and Spain.
According to Adsquare, the combination of spatial data, audience data, and movement data enable Adsquare to score OOH panels against audience segments. Adsquare’s pre-bid integrations with DSPs allow for real-time programmatic activation of DOOH campaigns.
“Nielsen and Adsquare strategies align perfectly. We both aim at providing clients with the highest level of consumer intelligence and helping them optimize their advertising investments across all the touchpoints on the consumer journey” said Maureen Stapleton, International Commercial Leader, Nielsen Marketing Cloud.