AdsWizz launches a new attribution solution in AudioMatic and AudioServe

AdsWizz this month announced the launch of a new attribution solution in AudioMatic and AudioServe. With the new attribution solution, advertisers can track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations.

AudioMatic is AdsWizz’s audio and podcast planning and buying platform for advertisers. AudioServe is AdsWizz’s campaign management and trafficking solution for audio publishers.

AdsWizz says the tracking enables advertisers to see the return on ad spend (ROAS) and cost per action (CPA) performance.

AdsWizz saw a 4.0% average conversion rate of ad impressions across 600 campaigns that have used AdsWizz attribution technology. 82% of advertisers were able to attribute a purchase to the audio advertising campaign.

“AdsWizz’s attribution solution has been instrumental in showing our clients the true value and power behind streaming radio and podcast advertising,” said Jonathan Gualotuna, Head of Programmatic at Wpromote, a digital marketing agency specializing in performance marketing. “By being able to accurately attribute our audio campaigns to purchases and consumers path to conversion, we were able to see astounding return on ad spend and provide key insights for our advertisers.”