Adzooma launches a Business Score, rating businesses in digital marketing

Adzooma yesterday relaunched their platform, introducing a Business Score that evaluates businesses in different digital marketing channels, including PPC, SEO, and Web Metrics.

In Adzooma platform, SMBs can plan, action, automate and optimise their online marketing performance in one place.

“The new online hub features a central dashboard containing a bespoke, customised task checklist. Users can systematically action these tasks which enable them to activate their online marketing, enhance their brand presence and ultimately help grow their business,” said Robert Wass, Director and co-founder of Adzooma.

Adzooma says the Business Score rating will evolve with additional advertising channels, such as social media score, brand presence score and email score.