Amazon Ads tests AI Image Generation

Amazon this week announced it is testing a generative AI solution for image generation. An advertiser may have standalone images of their product against a white background, like a toaster.

Amazon says when that same toaster is placed in a lifestyle context—on a kitchen counter, next to a croissant—in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images.

In Amazon Ad Console, advertisers will be able to select their product and to click Generate, with the tool leveraging generative AI to deliver a set of lifestyle and brand-themed images, based on product details. The image can then be refined by entering short text prompts, while multiple versions can be created and tested to optimize performance.