Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
![Amazon DSP has 4 creative types: display, video, audio, and component-based](/content/images/size/w2000/2024/05/Creative-Amazon-DSP.webp)
Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns. This update aims to address a common challenge for advertisers: navigating the vast array of creative formats available on the platform.
The Creative Gallery replaces the previous, fragmented approach to creative selection on Amazon DSP. Previously, advertisers encountered a range of individual templates for various creative types. The Creative Gallery offers a more organized and user-friendly experience.
Key features of the Creative Gallery
- Format-Based Navigation: The Creative Gallery categorizes creative options into four main formats: display, video, audio, and component-based creative. This aligns with the initial decisions advertisers typically make during media planning, according to Amazon DSP.
- Streamlined Template Selection: Within each format, advertisers will find a selection of creative templates. These templates act as blueprints for building creatives, allowing advertisers to input their specific assets (logos, images, product details) and configure settings like targeting and languages.
- Multiple Ad Experiences from One Template: A single creative template can be used to generate multiple ad experiences. This means advertisers can create variations of their ad based on different rendering approaches, potentially improving efficiency.
Benefits for advertisers
- Simplified Navigation: The Creative Gallery's organized structure should make it easier for advertisers to find the right creative format and template for their campaign goals.
- Improved Efficiency: The ability to generate multiple ad experiences from a single template can potentially save advertisers time and resources.
- Clearer Understanding of Options: The new format-template-ad experience hierarchy provides a more comprehensive view of the available creative options on Amazon DSP.
![](https://ppc.land/content/images/2024/05/audio_format._TTW_.jpg)
![](https://ppc.land/content/images/2024/05/video_format._TTW_.jpg)
![](https://ppc.land/content/images/2024/05/component_based_creatives._TTW_.jpg)
![](https://ppc.land/content/images/2024/05/display_format._TTW_.jpg)
Different creative types in Amazon DSP Creative Gallery
Availability
The Creative Gallery is currently available to self-service advertisers in the following regions:
- North America
- South America
- Europe
- Middle East
- Asia Pacific
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers