Amazon DSP unveils Creative Gallery to streamline ad creation

Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP has 4 creative types: display, video, audio, and component-based

Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns. This update aims to address a common challenge for advertisers: navigating the vast array of creative formats available on the platform.

The Creative Gallery replaces the previous, fragmented approach to creative selection on Amazon DSP. Previously, advertisers encountered a range of individual templates for various creative types. The Creative Gallery offers a more organized and user-friendly experience.

  • Format-Based Navigation: The Creative Gallery categorizes creative options into four main formats: display, video, audio, and component-based creative. This aligns with the initial decisions advertisers typically make during media planning, according to Amazon DSP.
  • Streamlined Template Selection: Within each format, advertisers will find a selection of creative templates. These templates act as blueprints for building creatives, allowing advertisers to input their specific assets (logos, images, product details) and configure settings like targeting and languages.
  • Multiple Ad Experiences from One Template: A single creative template can be used to generate multiple ad experiences. This means advertisers can create variations of their ad based on different rendering approaches, potentially improving efficiency.

Benefits for advertisers

  • Simplified Navigation: The Creative Gallery's organized structure should make it easier for advertisers to find the right creative format and template for their campaign goals.
  • Improved Efficiency: The ability to generate multiple ad experiences from a single template can potentially save advertisers time and resources.
  • Clearer Understanding of Options: The new format-template-ad experience hierarchy provides a more comprehensive view of the available creative options on Amazon DSP.


The Creative Gallery is currently available to self-service advertisers in the following regions:

  • North America
  • South America
  • Europe
  • Middle East
  • Asia Pacific

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