By Luís Daniel Rijo in Retail News — Nov 16, 2020

Amazon launches Amazon DSP in the Netherlands

With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.

Amazon last month launched Amazon DSP in the Netherlands. In Europe, Amazon DSP is available in Germany, the UK, France, Italy, and Spain.

According to Amazon, the Netherlands serves advertisers and agencies in the Netherlands, Belgium, and Luxembourg.

Amazon DSP is a demand-side platform with Amazon data, enabling advertisers to programmatically buy display and video ads both on and off Amazon.

“We are thrilled about the Amazon DSP being available in the Netherlands. It’s refreshing to see Amazon Advertising’s insight-driven approach to marketing, which promises to benefit all our clients, regardless of their advertiser objectives or verticals. We have been working closely with Amazon Advertising, and launching with SEAT, Volkswagen (with MediaCom_Greenhouse) and Unilever (with Mindshare.Greenhouse) shows the great trust we have in the team going forward,” noted Pim van Boekhold, Head of Programmatic Strategy at Greenhouse (a WPP company).

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