Amazon launches Counter pickup in the US

Amazon Counter is a new network of staffed pickup points that gives Amazon customers the option to pick up their packages in-store at a partner location. Amazon Counter started today in more than a hundred Rite Aid stores across the U.S., and Amazon says thousands of additional locations will come soon.

Amazon is looking to bring additional partners onboard, including small to midsize businesses and other large chains.

Delivery to a Counter location is available for the items sold on Amazon.com and works with Same-Day, One-Day, Two-Day and Standard Shipping. The service is available to all customers at no extra cost.

Counter originally launched in the UK with NEXT and in Italy with Giunti Al Punto Librerie, Fermopoint and SisalPay stores. According to Amazon, Counter service has been positively received, driving strong customer engagement and additional foot traffic for partners.

“Amazon is always looking for innovative and convenient ways for customers to ship and receive their orders,” explains Patrick Supanc, Worldwide Director of Amazon Hub. “With Counter, we’ve leveraged our growing logistics network and invested in new, easy to use technology to give customers yet another delivery option rooted in flexibility and control. We are excited to partner with national businesses like Rite Aid, and local businesses in the future, to create an outstanding experience for our shared customers.”