By Luís Daniel Rijo in Display News — Feb 19, 2024

Apple iPhone reigns supreme in mobile device market share

Pixalate today released its Q4 2023 Mobile Device Global Market Share Report, analyzing mobile device usage across key regions. The report reveals Apple iPhone's continued dominance in most areas, but also highlights regional differences.

Iphone

North America: Apple iPhone maintains its two-year reign with a commanding 68% market share of voice (SOV).

EMEA: iPhone leads with 32% SOV, followed by Huawei (20%) and Samsung (17%).

APAC: iPhone retains the top spot at 29% SOV, ahead of Oppo (17%) and Xiaomi (13%).

LATAM: Samsung takes the lead with 23% SOV, followed by Motorola (20%) and iPhone (19%).

While iPhone dominance is evident across many regions, LATAM stands out with Samsung in the lead. This reflects diverse device preferences and market dynamics across the globe.

Despite regional variations, the report reinforces iPhone's strong position in the mobile market. However, competition from other brands, particularly in LATAM, suggests a dynamic landscape.

The report utilizes SOV, calculated based on the percentage of programmatic ads sold on specific devices in each region. This provides insights into ad spending and brand preferences.

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