Artefact and Treasure Data partner to enable brands to deliver personalized customer experiences

Artefact and the customer data platform (CDP) provider Treasure Data have announced a new partnership to help brands deliver personalized customer experiences and generate more business value from their marketing campaigns.

The partnership brings together Artefact's expertise in data transformation and marketing strategy with Treasure Data's CDP platform.

Together, Artefact and Treasure Data will help brands:

• Unify and centralize customer data from across their organization to create a single customer view.
• Develop personalized marketing campaigns based on customer insights.
• Measure and optimize the ROI of their marketing efforts.

"Customer data platforms are powerful tools that are increasingly being adopted as organizations realize that to build a sustainable and futureproof ecosystem their first-party data must be the focal point of their marketing operations," said Vincent Luciani, CEO and co-founder of Artefact.

"Working with Treasure Data's state-of-the-art technology, Artefact's expert teams ensure that customers maximize their investment and demonstrate value by delivering tangible and relevant results, as well as enhanced customer experiences."