Nielsen this month revealed that streaming accounted for nearly 30% of total time spent on TV in March, gaining a full share point over February, in the US.
According to Nielsen, last month there was a 4.2% drop in total TV usage. Nielsen says this tracks with historical norms as consumers begin to ease into warmer weather.
In streaming, the decrease was 0.7%, which increased the viewing share.
Broadcast programming lost more than a full share point, with sports viewing down 53% on a month-over-month basis.