Data Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.
Audio NFL podcast expansion reaches four-year milestone with iHeartMedia partnership renewal National Football League and iHeartMedia extend successful podcast network, launching new shows and growing original content lineup for 2025.
Social Reddit Pro launches keyword tracking tool to enhance business insights Search engines rank Reddit as 6th most searched term globally, as platform introduces Pro Trends for business analytics
Display Magnite and Playwire forge programmatic alliance for premium ad formats New partnership aims to streamline digital advertising supply chain through high-impact creative formats and programmatic delivery.
Video GumGum launches new video ad integration with Fuse Media for diverse audiences Partnership aims to enhance multicultural ad engagement through contextual video technology launched on January 7, 2025.
Search Google updates global gambling ad policies following Nigerian court ruling Recent Supreme Court decision prompts changes to Google Ads policies, affecting online gambling advertising in Nigeria.
Data Amazon introduces SQL generator for Marketing Cloud to streamline data analysis New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.
Audio Blubrry Podcasting unveils commission-based model for podcast monetization Partnership with CodeADX introduces new revenue structure allowing podcasters to earn up to 25% commission on listener purchases.
Social LinkedIn adds advanced attribution and lead optimization features LinkedIn unveils four major updates to its advertising platform, including data-driven attribution and qualified leads optimization tools.
Retail Microsoft introduces first-party data solutions for retailers Microsoft Advertising launches Curate for Commerce and Sponsored Promotions by Brands to help retailers monetize first-party data.
Data Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings Apple details privacy measures for Siri following class action settlement over voice recording allegations.
Social X appoints former Verizon executive as global head of advertising innovation Two key appointments at X announced during CES 2025, with John Nitti leading advertising innovation and data strategies.
Data Looker Studio expands data visualization capabilities with enhanced field limits Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.
AI California adds new rules to combat AI deepfakes in elections New law requires online platforms to remove AI-generated deceptive content within 72 hours during election periods starting January 2025.
Social Meta CEO reveals government pressure behind years of content suppression Mark Zuckerberg details how Biden administration officials demanded removal of truthful content about vaccine side effects.
Video Featured New YouTube monthly frequency targets differ from standard frequency capping Analysis reveals key differences between YouTube's new monthly frequency targeting and traditional frequency caps in advertising.
Video Google TV to integrate Gemini models for enhanced voice interactions Google announces Gemini integration for Google TV at CES 2025, bringing new AI capabilities for searching and content discovery.
Data Roku launches data platform to enhance tv streaming measurement New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.
Social Meta advertising specialists reveal 'hands-off' approach boosts campaign success Digital marketing experts share insights on why minimal interference with high-performing ad campaigns leads to better long-term results.
Retail Featured Amazon extends retail ad technology to other retailers with new service Amazon launches ad tech service for retailers to monetize their sites using its advertising technology and advertiser network.
AI Concord Music and Anthropic reach partial agreement in copyright infringement case Court document reveals settlement between music publishers and AI company over copyright protection measures.
Data German court rules job rejection reasons are not personal data under GDPR Mainz Labor Court's landmark decision sets precedent for job application data handling and awards compensation for GDPR violation.
Data Shopify to block ScriptTag functionality for checkout pages starting February 2025 Major changes announced for Shopify app developers as platform deprecates ScriptTag functionality on Thank You and Order Status pages.
Data EU court orders commission to pay damages over Meta data transfer breach Court rules EU commission violated data protection laws by enabling user data transfer to Meta through Facebook login feature.
Data Department of Justice opposes Google's remedies arguments in Epic antitrust case DoJ and FTC file amicus brief rejecting Google's claims that court-ordered app store remedies in Epic case exceed legal authority.
