Social DoubleVerify launches pre-bid video controls for brand safety on TikTok New AI-powered solution enables advertisers to proactively avoid objectionable content before ad placement on the social platform.
Search Google expands multimodal capabilities in search with AI Mode rollout Google's AI Mode brings advanced search features using Gemini 2.0 technology for complex queries.
Search Google updates quality rater guidelines with AI content evaluation criteria Google's latest guidelines provide clearer direction on evaluating AI-generated content and spam tactics.
Retail Temu's abrupt withdrawal from U.S. Google Shopping Chinese e-commerce giant's sudden advertising pullback coincides with heightened tariffs and app ranking collapse.
Retail Amazon probes sellers on tariff impact as US-China trade tensions escalate Amazon's recent outreach to marketplace sellers signals strategic data collection as global tariff policies reshape ecommerce landscape.
Data Data subjects cannot demand deletion proof, German court rules A recent court decision clarifies controllers' obligations when individuals request data erasure under GDPR provisions.
Video Comscore secures MRC accreditation for demographic TV metrics Milestone strengthens company's position in the evolving TV measurement landscape.
Data Google's anti-privacy push sparks backlash among advertisers Marketing professionals reject tech giant's campaign against California data protection bill.
DOOH JCDecaux secures 9-year city information panel contract in Rennes JCDecaux's return to Rennes brings environmental innovations and digital upgrades.
AI Navigating the Hidden Risks of LLMs in Modern Marketing An in-depth examination of privacy challenges posed by large language models and effective mitigation strategies for data protection compliance.
Data Google adds new customer lifecycle targeting options for advertisers Google's lifecycle goals allow businesses to prioritize different customer segments.
Data Google Analytics enhances data analysis capabilities with April updates Google introduces new filtering options and AI-powered insights to help analysts make sense of complex data.
Data Google releases templates for GA4 reports snapshot customization Google enhances analytics dashboards with new template options for marketers.
Video YouTube Studio Platform designed to assist creators throughout their journey with analytics, optimization, and creative tools.
Data Looker 25.6 launches with new visualization template features and database connection enhancements Google's data analytics platform brings template saving features to Chart Config Editor and makes its New Database Connection Setup generally available.
Social LinkedIn streamlines video ad creation with new Canva integration Enhanced productivity tools for B2B marketers facing creative challenges.
Search Featured Google expands internal links in AI Overviews Google's latest update adds more links within AI-generated summaries, but directs users to other Google pages rather than external websites.
AI Irish DPC launches Grok LLM training inquiry Ireland's data watchdog investigates X's use of EU user data for AI training, examining GDPR compliance in the emerging field of generative AI data sourcing.
Search Google Merchant Center unveils key product data specification changes for 2025 Google's latest update brings significant modifications to shipping attributes, price handling, and EU energy efficiency standards.
Video Mastering YouTube advertising with the ABCD framework YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape.
Video Disney expands biddable ad technology across streaming platforms Disney introduces new programmatic advertising capabilities for live content.
Data Google's latest privacy technologies for digital advertising Confidential computing emerges as a key privacy enhancement for first-party data protection.
Video Samsung ads and Magnite expand partnership Collaboration aims to enhance audience addressability through advanced data management technologies.
Search Google adds hourly data support to Search Analytics API Enhanced API capabilities allow for more granular performance monitoring with up to 10 days of hourly data.
AI Amazon CEO justifies AI investments in annual shareholder letter Amazon's commitment to substantial AI spending and customer-centric approach marks strategy for 2024.
