Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles

Display - Feb 17, 2026 Google quietly strips Lookalike's hard targeting control in Demand Gen

Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.

by Luis Rijo

AI - Feb 17, 2026 White House moves to kill Utah's AI safety bill with $1M penalty cap

Silhouette blocks glowing AI brain door at Capitol, US state outlines on marble floor.

The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.

by Luis Rijo

Data - Feb 17, 2026 Google Ad Manager's legacy reports tool to shut down May 4 - what publishers face

Google Ad Manager legacy Reports tool sunset countdown with Interactive reports dashboard rising.

Google Ad Manager's legacy Reports tool shuts down May 4, 2026. Three key dates publishers must know before scheduled reports stop running. (158 characters)

by Luis Rijo

Retail - Feb 17, 2026 Shein faces EU probe over child safety failures and addictive design

Shein shopping bag locked in a glass box under a spotlight, surrounded by toys.

European Commission opens formal DSA proceedings against Shein over illegal products, addictive design, and recommender opacity, affecting 145 million EU shoppers.

by Luis Rijo

AI - Feb 17, 2026 Google says letting publishers skip AI Overviews is a huge engineering challenge

Robotic hand looming over a publisher's desk as papers scatter in a darkened library.

Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.

by Luis Rijo

Display - Feb 17, 2026 Google quietly kills parked domain ads from Search Partner Network

A browser displaying a blank grid of empty ad slots — a parked domain with no content, only ads.

Google removed parked domains (AFD) from Search Partner Network on February 10, 2026, permanently ending a legacy ad surface known for poor conversion rates.

by Luis Rijo

Data - Feb 17, 2026 Spain's data regulator warns World's iris-scan operator over GDPR risks

Tools for Humanity's Orb iris-scanning device used for World ID biometric verification.

Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.

by Luis Rijo

Video - Feb 16, 2026 Apple's HLS video podcast gambit could reshape the advertising landscape

Apple Podcasts video interface showing seamless toggle between watching and listening modes

Apple today introduced HTTP Live Streaming video podcasts with dynamic ad insertion capabilities, enabling creators to control content while unlocking video advertising markets.

by Luis Rijo