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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles
Audio   -   Feb 13, 2026 Netflix soundtrack holds YouTube's top spot as regional charts splinter
YouTube's music charts

Golden from KPop Demon Hunters maintains global #1 with 39.8M views while Big Guy tops US charts, revealing platform's territorial fragmentation.

by Luis Rijo
AI   -   Feb 13, 2026 AI coding tools could be stealing tomorrow's expertise while boosting today's productivity
Developer workstations contrasting active coding with error warnings versus AI-assisted passive automation

Anthropic research reveals AI assistance reduces coding quiz scores by 17% even as developers complete tasks faster, challenging assumptions about skill development in an AI-augmented workplace.

by Luis Rijo
Data   -   Feb 13, 2026 Czech internet association seeks developer for political ad transparency system ahead of EU deadline
Transparent ballot box with QR codes and digital data streams showing political ad transparency system

SPIR announced a tender for a centralized political advertising transparency notification system to meet EU regulation requirements by April 2026.

by Luis Rijo
Data   -   Feb 12, 2026 Disney faces $2.75 million fine for broken streaming privacy controls
Disney+ and Hulu streaming platforms face $2.75M CCPA fine for privacy opt-out violations in California

California Attorney General announces Disney settlement over CCPA violations affecting opt-out requests across Disney+ and Hulu streaming platforms.

by Luis Rijo
Data   -   Feb 12, 2026 Index Exchange embeds AI attention signals into SSP for pre-bid targeting
Human eye with circuit board iris reflecting AI-powered attention tracking technology for programmatic ads

Index Exchange integrates xpln.ai's predictive attention metrics directly into its supply-side platform, enabling programmatic buyers to optimize campaigns based on eye-tracking data before placing bids.

by Luis Rijo
Display   -   Feb 11, 2026 Google turns vignette ads into revenue machines with six new user interaction triggers
Vignette ads

Google AdSense adds six new vignette ad triggers including back button navigation and scroll-based timing, auto-activating March 9 for all publishers.

by Luis Rijo
DOOH   -   Feb 11, 2026 Abu Dhabi sovereign fund bets $6.2 billion on America's billboards
Digital billboards illuminate urban street demonstrating Clear Channel's out-of-home advertising assets

Mubadala Capital and TWG Global will acquire Clear Channel Outdoor for $6.2 billion at $2.43 per share, representing 71% premium and one of advertising industry's largest leveraged buyouts.

by Luis Rijo
Social   -   Feb 11, 2026 India forces social media into three-hour takedown deadline
Social media platforms crushed by India's three-hour content takedown deadline pressure

India mandates social media platforms remove unlawful content within three hours, down from 36 hours, creating compliance challenges for Meta, Google, and X.

by Luis Rijo
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