Display Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.
Display A starter guide for E-commerce PPC E-commerce Pay-Per-Click (PPC) advertising helps you achieve this by displaying product placements to relevant audiences only when they click, maximizing cost-effectiveness. Platforms like Google Ads, Amazon Advertising, and Facebook Ads enable this targeted approach.
Audio Apple Podcasts makes listening accessible with Automatic Transcripts This new feature, available this spring, will allow users to read along with episodes, search for specific words, and even jump to different parts of the audio by tapping on the text.
Data Google doubles down on Ukraine Tech Recovery with $10 million support fund Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.
Social Bluesky takes flight with Hashtags on the horizon Social media platform Bluesky this week announced plans to introduce hashtags soon. While currently hashtags exist solely as text within posts, CEO Jay Graber confirmed in a recent video that clickable and searchable hashtags are on the way.
Data New ROAS Calculator unveiled for simplified profitability analysis The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.
Audio New Heights Podcast soars into Top 10, Megyn Kelly Show debuts in Edison Podcast Rankings For the fourth quarter of 2023, "The Joe Rogan Experience" remains the most popular podcast, followed by "Crime Junkie" and "The Daily."
Search Google Ads opens doors to Online Casino Ads in Rhode Island Starting February 20, 2024, Google Ads will begin accepting and running advertisements for online casinos licensed by the state of Rhode Island.
Social Featured Snapchat teams up with Fospha to empower eCommerce advertisers The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).
Display Google cracks down on Impersonation tactics in Ads Starting March 2024 (April for France), Google Ads will penalize advertisers using impersonation or false associations with public figures, brands, or organizations to deceive users.
Data Technology Industry pledges to Fight Deceptive AI in 2024 Elections Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.
Search Google Opens Vehicle Ads to Australian Businesses Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.
Data Google announces next-generation of its large language model: Gemini 1.5 Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.
Video The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024 The Trade Desk today announced the financial results for its fourth quarter and fiscal year ended December 31, 2023. The company exceeded expectations, achieving 23% year-over-year revenue growth and solidifying its position in the dynamic advertising industry.
Video YouTube Creators Update: Deep Dive into the Latest Features This week's YouTube Creators Update brings exciting news for creators seeking improved workflows, engagement opportunities, and monetization tools. Let's explore each update in detail.
Social Adobe Express integrates TikTok's Creative Assistant Previously available only through TikTok's Creative Center, the AI-powered Creative Assistant now acts as a virtual collaborator within Adobe Express. It assists brands in various ways, including:
Social How to boost posts in Meta avoiding Apple service charges Businesses can boost posts through Facebook.com and Instagram.com on mobile and desktop, avoiding the Apple service charge.
Video DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.
Display MGID unveils Redesigned Ad Platform with AI-Powered Features MGID today launched a revamped version of its self-service ad campaign management tool, MGID Ads. The new platform boasts a more intuitive interface and integrates various AI-powered features to streamline campaign creation and optimize performance.
Audio Triton Digital releases January 2024 U.S. Podcast Ranker NPR News Now remained at #1, followed by Crime Junkie (#2) and Up First (#3).
Audio AudioGO expands Creative Suite with Synthetic Voice Ads and Production Services AudioGO, an audio advertising platform, has announced the addition of Synthetic Voice Ads to its Creative Suite, offering advertisers two options for creating high-quality audio ads.
Mixed Reality Apple Arcade takes Gaming to New Heights with Spatial Games and 250+ Titles on Apple Vision Pro Apple Arcade is stepping into the future with the launch of 12 unique spatial games specifically designed for Apple Vision Pro, the company's revolutionary new spatial computer.
Video OpenAI unveils Sora: a Text-to-Video AI model that generates realistic scenes Sora doesn't simply create still images; it can produce high-definition videos up to 60 seconds long, complete with complex camera movements, detailed settings, and multiple characters expressing emotions.
Data Featured Google responds to IAB Tech Lab Report on Privacy Sandbox Google today issued a response to the IAB Tech Lab's recent "Fit Gap Analysis for Digital Advertising," which assessed the suitability of Google's Privacy Sandbox APIs in replacing third-party cookies.
Search Featured Google updates Search Experiences in EEA with new rich result units Google today announced new search experiences for users in the European Economic Area (EEA), focusing on richer results and improved visibility for publishers and businesses.
