Data Google Cloud's BigQuery adds Differential Privacy for stronger data analysis security Google Cloud this week announced the general availability of differential privacy for its BigQuery data warehouse platform. Differential privacy is a sophisticated method for anonymizing data.
Retail Comparison Shopping Partners (CSS) Summit 2024 promises Growth and Innovation The CSS Summit is back for 2024, scheduled for April 10th. This exclusive event invites Comparison Shopping Services (CSS) across the European Economic Area and Switzerland to gain the insights, tools, and strategies to accelerate growth in the ever-changing e-commerce landscape.
Data Apple's WWDC24 kicks off June 10th Starting June 10th and running through the 14th, the event promises exciting revelations for developers and Apple enthusiasts alike.
Data Experian to acquire illion, strengthening presence in Australia and New Zealand credit market Experian this week announced the signing of an agreement to acquire illion, a top consumer and commercial credit bureau operating in Australia and New Zealand. This move significantly bolsters Experian's position within this economically vital region.
Social Featured LinkedIn Introduces Live Event Ads LinkedIn this week announced the expansion of its event marketing capabilities with the launch of Live Event Ads.
Video Featured LinkedIn debuts CTV Ads for B2B Marketers, Now Targeting US and Canada LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.
Data Featured Google Analytics introduces new linking recommendation for DV360 advertisers GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.
Video Featured YouTube new features for live streamers: Analytics and HDR Streaming This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.
Audio AudioGO enhances Podcast Advertising reporting with Player-Specific Insights AudioGO, a leading podcast advertising platform, today announced the addition of Podcast Player Reporting to its suite of advanced analytics solutions.
Video Featured Facebook rolls out updated Video Player, prioritizes short-form content The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.
Audio Featured Edison Research's report reveals significant growth in the U.S. podcast audience Edison Research's annual Infinite Dial® report reveals that podcast listening continues to surge in the U.S., reaching record-breaking levels of engagement.
Retail Featured PubMatic partners with Instacart to enhance CTV advertising with Retail Data PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
Video Gracenote simplifies U.S. FAST channel launch with expanded program Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
Video Featured IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.
Display Featured Microsoft Advertising transitions away from manual CPC to enhanced CPC Microsoft Advertising announced today a major update to its native ad bidding process, transitioning away from manual cost-per-click (CPC) in favor of enhanced CPC (eCPC).
Mixed Reality Featured Meta strengthens Age-Verification on Quest The company is asking users of its Meta Quest 2 and Quest 3 headsets to re-enter their birthdates for account verification.
Retail Featured Google expands Loyalty Program to Japan Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.
Display Microsoft Advertising deprecates Hotel Center subaccounts As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.
Search Featured Microsoft Advertising expands language support, enabling advertisers to reach new audiences Microsoft Advertising is empowering advertisers to connect with broader audiences by adding five new languages to its platform: Thai, Malay, Indonesian, Filipino, and Hindi.
Display Microsoft Advertising introduces AI-powered smart image cropping Microsoft Advertising is streamlining ad creation workflows with the introduction of AI-powered smart image cropping for Audience ads and image extensions.
Data Featured Microsoft Advertising auto-enables Click ID for improved conversion tracking Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.
Search Featured Microsoft Advertising expands Conversion Value bidding Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.
Data Featured Google to deprecate legacy Search Ads 360 Connector in Looker Studio Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.
Search Google expands language support in "About this image" and "About this result" features The company's "About this image" and "more about this page" features, critical for image and website evaluation, are now available in 40 additional languages.
Display Featured Yahoo acquires Artifact, the AI-powered news platform founded by Instagram's creators Yahoo today announced the acquisition of Artifact, the news aggregation and discovery platform powered by artificial intelligence (AI). Founded by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact leverages technology to deliver highly personalized news experiences.
